Post by account_disabled on Mar 9, 2024 5:42:36 GMT -3.5
Nothing is improvised, especially when we talk about B2B fairs: optimizing communication during the event and gathering results are the two main objectives. To obtain these results it is necessary to draw up a precise strategy that includes various phases, all of which are important. Whether you have already taken part in a fair or whether it is your first exhibition, the rules never change: rigor and organisation . Without these two basic elements, you will not grow and you will risk wasting time and money, seeing more skilled and experienced competitors pass you by. Let's see together some fundamental steps in the creation of a successful B2B fair , to obtain significant results that can last over time.
All this can be traced back to a specific area, the so-called trade fair marketing: a months-long Germany Phone Number journey made up of study, effort and application. In detail we will talk about: Before the fair: promotional phase During the fair: data collection and contacts After the fair: loyalty of new customers Sector and B2B trade fairs: how to manage communication and strategies What are the tools to generate quality leads? Automating lead generation is now essential for effective marketing. But which tools are right for you? DOWNLOAD THE GUIDE Before the fair: promotional phase Like any self-respecting marketing sector, the trade fair sector also has its rules, and they are also very strict. The first is undoubtedly to work well in advance of the date of the actual event: time is a decisive factor in this sense. After appointing a contact person who will take care of the organizational part, we suggest you concentrate your energy on the focus, that is, bringing people to the event. First of all, we recommend that you invite all your customers and contacts to the fair , so as to have a starting point.
So, focus on new potential customers: they will be decisive in determining the success and/or failure of the event. To grab people you don't know there are various methods and tricks, one of which is to take advantage of the free tickets made available by the organisation. This way you will have a large and lively audience, the returning customers will enter at low prices or even for free, through accreditations and passes. In this regard, we suggest you create ad hoc ad campaigns on social media, setting up targeted mailing lists. The former will find new customers, the latter will help you retain old ones. Another aspect is to study the right fair for you: carry out a careful preliminary strategic analysis to avoid wasting time and money. Not all fairs are suitable: work on objectives, targets and study your competitors. Finally, take care of the logistics in detail: position of the stand, flow of people passing by, distance from other competitors.
All this can be traced back to a specific area, the so-called trade fair marketing: a months-long Germany Phone Number journey made up of study, effort and application. In detail we will talk about: Before the fair: promotional phase During the fair: data collection and contacts After the fair: loyalty of new customers Sector and B2B trade fairs: how to manage communication and strategies What are the tools to generate quality leads? Automating lead generation is now essential for effective marketing. But which tools are right for you? DOWNLOAD THE GUIDE Before the fair: promotional phase Like any self-respecting marketing sector, the trade fair sector also has its rules, and they are also very strict. The first is undoubtedly to work well in advance of the date of the actual event: time is a decisive factor in this sense. After appointing a contact person who will take care of the organizational part, we suggest you concentrate your energy on the focus, that is, bringing people to the event. First of all, we recommend that you invite all your customers and contacts to the fair , so as to have a starting point.
So, focus on new potential customers: they will be decisive in determining the success and/or failure of the event. To grab people you don't know there are various methods and tricks, one of which is to take advantage of the free tickets made available by the organisation. This way you will have a large and lively audience, the returning customers will enter at low prices or even for free, through accreditations and passes. In this regard, we suggest you create ad hoc ad campaigns on social media, setting up targeted mailing lists. The former will find new customers, the latter will help you retain old ones. Another aspect is to study the right fair for you: carry out a careful preliminary strategic analysis to avoid wasting time and money. Not all fairs are suitable: work on objectives, targets and study your competitors. Finally, take care of the logistics in detail: position of the stand, flow of people passing by, distance from other competitors.